Who we are

IMAGINEACOOLERFUTURE is a design consultancy that delivers unique, tailored solutions by merging the power of human creativity with the possibilities of AI technology.

Founded by John Anthony Sahs, former automotive design executive with over 25 years of experience in automotive design—more than a decade of which was dedicated to design management and strategy—the consultancy draws on a truly global perspective. In his most recent role as Design Director of Nissan Design Latin America in São Paulo, Brazil, John was entrusted with building a new studio from the ground up, leading projects not only for Nissan’s vehicles but also for product design, spatial design, mobility concepts, visualization, and branding.

With professional experience spanning Germany, Japan, the United States, and South America, John brings a borderless approach to design—one that values creative freedom, problem-solving, empathy, and customer-centric thinking to deliver impactful solutions at scale. The team consists of designers around the world delivering their design expertise in Transportation, Product, Architecture, Branding and Visualization.

At its core, IMAGINEACOOLERFUTURE can be defined in two key words…

Simple & Bold